ArchetypeID's Brand Kit And Media Resources
Browse our media resources for the latest brand assets.
Trusted by teams worldwide
Logo Assets
Official ArchetypeID logos in multiple formats and color variations. Please follow usage guidelines.
Horizontal Logo - Main
Available
SVG Format
PNG (High-Res)
PNG (Thumbnail)
Horizontal Logo - Gray
Available
SVG Format
PNG (High-Res)
PNG (Thumbnail)
Horizontal Logo - White
Available
SVG Format
PNG (High-Res)
PNG (Thumbnail)
Vertical Logo - Main
Available
SVG Format
PNG (High-Res)
PNG (Thumbnail)
Vertical Logo - Gray
Available
SVG Format
PNG (High-Res)
PNG (Thumbnail)
Vertical Logo - White
Available
SVG Format
PNG (High-Res)
PNG (Thumbnail)
Icon Mark
Available
SVG Format
PNG (High-Res)
PNG (Thumbnail)
Color Palette
The fundamental hues of the ArchetypeID visual identity.
Tesseract Dark
Primary Background
#0F1115
Insight Rust
Primary Accent
#E84A23
Stealth Grey
Secondary Background
#262626
Observatory Sage
Verification Accent
#5B8E73
Typography
Structural font hierarchy for digital and print execution.
Display Font - Headings
Cal Sans
ExtraBold · Bold · SemiBold
Body Font - Systems
Inter / Roboto
14px · Weight 400
Ready to cover our story?
Download our press kit and reach out with your story ideas.