Cookie and Tracking Technologies Policy

Effective April 9, 2026

Introduction

This policy explains how Sparky AI, Inc. d/b/a ArchetypeID uses cookies and similar tracking technologies on our website and behavioral simulation platforms. It should be read alongside our Privacy Policy and Acceptable Use Policy.

1. What Are Cookies and Tracking Technologies

Cookies are small data files placed on your device when you visit a website. We use three categories of technologies:


  • First-party cookies set by the platform owner (ArchetypeID).

  • Third-party cookies set by parties other than the platform owner.

  • Other tracking technologies, including web beacons, HTML5 Local Storage, and JSON Web Tokens.

2. Why We Use These Technologies

We use cookies and similar technologies for the following purposes:


  • Strictly Necessary: authentication tokens and load-balancing cookies. These cannot be refused as they are required for the platform to function.

  • Performance and Analytics: user behavior tracking, error tracking, and latency monitoring.

  • Functionality: recognizing returning users and personalizing content.

  • Targeting and Advertising: third-party cookies used for B2B advertising on external sites.

3. Cookies Served on Our Online Properties

We provide a cookie table listing the Name, Provider, Purpose, and Lifespan of cookies used. The specific cookies served vary between our marketing website and our client platform.

4. How You Can Control Cookies

You can control cookies through the following methods:


  • Cookie Consent Manager banner displayed on your first visit.

  • Browser controls, though rejecting all cookies may disable secure access to the platform.

  • Global Privacy Control (GPC) signals, which we recognize.

  • Opt-out via the Digital Advertising Alliance and the Network Advertising Initiative.

5. Enterprise Privacy Compliance (CCPA / GDPR)

We do not sell personal data. Any “sharing” through targeting cookies can be opted out of via the links in our website footer. Users located in the EEA and UK are required to provide explicit opt-in consent before non-essential cookies are set.

6. Updates to This Policy

This policy may be updated from time to time. Please revisit this page regularly to stay informed of any changes.

7. Contact Us

If you have questions about this Cookie Policy, contact us at legal@archetypeid.ai, or by mail: Sparky AI, Inc. d/b/a ArchetypeID, Attn: Legal Department, 235 Mitchell St SW, Atlanta, GA 30303, United States.